I led a culturally grounded, national campaign anchored by the Juneteenth release of the short documentary A Dream Delivered: The Lost Letters of Hawkins Wilson. We built credibility and resonance through trusted voices, including genealogist Nicka Sewell-Smith, historian Henry Louis Gates Jr., and actor Anthony Anderson, with Yara Shahidi and her mother, Keri Shahidi, extending the story to younger and culturally engaged audiences. A month-long rollout combined broad national media, culturally relevant storytelling, and influencer partnerships to ensure the campaign reached both the Black community and the general market with authenticity and emotional impact.