Positioning a new venture fund as the face of inclusive investing
THE CHALLENGE
Launching one of the largest funds dedicated to Black founders—in the middle of a pandemic. Collab Capital needed visibility, credibility, and trust.
THE APPROACH
I developed a thought leadership strategy that positioned the partners as authoritative experts on inclusive innovation and equitable investing. This included a targeted media strategy that secured high-impact coverage, alongside a LinkedIn content framework that helped partners consistently translate their perspectives into digital influence and industry conversation.
RESULTS
Secured exclusive feature coverage in TechCrunch plus sustained follow-on media visibility
Elevated partner profiles as go-to voices on inclusive venture and innovation
Named as Atlanta Inno’s 50 on Fire
MEDIA IMPRESSIONS
300M+
Collab Capital launches with a $50 million target and a mission to help Black entrepreneurs
‘Innovation Doesn’t Have A Color’ Collab Capital Targets $50M Fund To Invest In Black Founders
Black Founder-Focused Collab Capital Closes First $50 Million Fund With Impressive List of LPs