Putting Black creativity at the center of a national conversation
GANGGANG prepared to launch its third BUTTER art fair and debut I Made Rock ‘N Roll festival, the organization faced the challenge of elevating a regional cultural event to national prominence.
THE CHALLENGE
THE APPROACH
I led a strategic media and influencer effort designed to expand BUTTER’s visibility beyond its local footprint and into national cultural discourse while introducing I Made Rock ‘N Roll to the public. I supported immersive programming while evolving the influencer strategy to include national creators aligned with arts, culture, and community storytelling. Media outreach focused on positioning BUTTER and I Made Rock ‘N Roll as both an artistic and equity-driven models, reinforcing its role in advancing economic opportunity for Black creatives.
RESULTS
Generated 400M+ media impressions with coverage in Forbes, Ebony, and Detour XP
Expanded earned media and influencer strategy resulted in a 50% increase in attendance
Elevated BUTTER’s perception from a regional art fair to a platform driving national conversations around equity in the arts
SOCIAL IMPRESSIONS
500K+
400M+
MEDIA IMPRESSIONS